Gone are the days when prospective buyers would have to personally travel to a particular house just to see if it is right for them. This would take time, money, and energy, all of which are of great value, and should not be wasted. Home buying used to be one-dimensional and single-tracked. See, select, and sign.
But this is not the case anymore. With the help of major technological breakthroughs, people can select a home of their liking right from wherever they are, without having to make unnecessary visits to houses they might not even like.
How is this even possible? Because of virtual reality, which has seeped its roots into the domain of home shopping, among other things.
The Concept of Virtual Reality
Reality is whatever surrounds us and shapes our existence. The major question is: can this reality be duplicated and maneuvered according to one’s own liking?
In the past, the answer to that would have been a straight “no.” But now, it is at the very least a maybe, if not a full “yes.”
It is indeed possible these days to experience an artificial simulation of actual physical reality, generated through computers, and accessed through special body gear. This is called “virtual reality.” It’s usually used by gamers and artists, but VR has also entered the commercial sphere.
Home Presentation Like Never Before
Before buying a home comes the viewing, and this is where VR can be incredibly useful. It recreates a property in a digital simulation, and layers it in multiple perspectives.
There is the drone perspective, which is an aerial view of a property, offering complete coverage. Then there is the dollhouse perspective, which minimizes the rooms and the floor plan like in a toy house. A cross-section viewing might also be available in VR.
Homes are no longer just physically frequented: they can be virtually toured too, and from more than one angle, at that.
From a Seller’s Perspective
If you’re a seller who wants a tactical advantage over your competitors, you should definitely go for VR. It beats the traditional methods of enticing consumers and converting them into buyers.
Calling people over for a physical tour of the house is old-school and boring- done and over with. But inviting people over for a virtual tour is something new and thrilling. It’s a great marketing strategy, and gives you an extra branding benefit. It is also a great way to build trust and connections with home buyers, and shines a futuristic light of credibility over you. The more advanced and tech-savvy you are, the better you’ll look in the eyes of prospective buyers.
From a Buyer’s Perspective
If you’re a home buyer, the VR viewing experience can save you from driving all over town, checking out one house after another.
These tours are customisable. You can select the type of viewing, the perspective of the viewing, and the extent of viewing. You can also interact with the avatar of the host, and even click on the spots which you particularly like. The sky is your limit – all you need to do is move your head a particular way while wearing the VR headset.
Moreover, it’s got great practical value. For instance, if you’re planning on installing your Vivint ` home set up and want to know what it would look like in your new home, you can visualize that in VR.
The Way of the Future
With smart cities in the making and the Internet of Things on the rise, it was only a matter of time before something like this came about. Look at how far we’ve come. We are currently standing on the verge of virtuality. VR is the foundation of our very future, after all.
Commercially, it can be used to represent existing houses in a full three-dimensional viewing for the prospective buyers. Not only that, houses which only exist conceptually in the form of an idea can also be artificially constructed as a simulation and toured in VR. All of this spells complete convenience for both buyers and sellers.
Thus, with revolutionary VR, the home shopping experience will never be the same.